A Digital Gateway to the Natural World
For the Earthboat website, we led the overall concept development, information architecture, and art direction. Beginning with the brand philosophy of “Access to the Earth,” we conceived the website not simply as a platform for discovering and booking stays, but as a digital experience of Earthboat’s relationship with nature. Architecture, locations, sauna, landscapes, and the moments spent within them were brought together as a single world, expressed through photography, film, typography, language, and interaction. Balancing the expressive role of a brand medium with the functional experience of discovering, understanding, and booking Earthboat, the website was designed as an evolving platform—one that can continue to grow alongside the brand, its locations, and its activities.
Deliveries & Scope
Related link
Award & Recognition
Team
Design & Direction
Brand Director : Genki Imamura / Art Director : Ryosuke Tomita / Project Manager : Kentaro Kanayama / Designer : Kaho Nagao / Designer : Midori Saito / Designer : Kenny Walker / Writer, Translator : Erika Hosoda
Architecture
Architect : Kazumasa Takada (PAN-PROJECTS) / Architect : Yuriko Yagi (PAN-PROJECTS)
Digital Experience
Project Manager : Masataka Hashimoto（Carecle Inc.） / Back-end Developer : Satoshi Hachiya（Carecle Inc.） / Back-end Developer : Satoru Onoda（Carecle Inc.） / Technical Director : Akifumi Nakamura（Studio Spoon Inc.） / Front-end Developer : Hiromichi Inoue（Studio Spoon Inc.） / Front-end Developer : Ryohei Endo（Studio Spoon Inc.）
Creative Partner
CG Director : Akito Uemura（LITdesign） / CG Designer : TRAN CONG VINH QUY（LITdesign） / CG Designer : Kazuma Hirahara（LITdesign） / Illustrator : Kyoka Tanno