We are a brand consultancy made up of specialists in business and strategy, architecture and interiors, photography and editing, products and packaging, advertising and graphics, and web and digital design.
Together with our 46 partners, we are also a collective that designs across company boundaries with a shared philosophy and approach. Our commitment to design is distinctive. While many projects focus on solving problems for economic activity or raising questions about the future, we propose fundamental improvements through design informed by reflective ideas such as the pursuit of truth and wabi-sabi, and by distinctly Japanese aesthetic sensibilities such as iki.
Within this contemporary context of design, we also see our purpose as creating new combinations by harmonizing opposing elements and provoking change in the world with a spirit of wit.