( AMT ) Anderson Mori & Tomotsune

For Anderson Mori & Tomotsune (AMT), B&H connected brand philosophy with digital communication through language, photography, and information design. Building on “FIND THE BEST IN YOU,” developed for the recruitment website, workshops examined the firm’s relationships with clients and competitors to establish a corporate concept. Key visuals featuring AMT’s own lawyers and offices expressed its commitment to clients, partners, society, and personal growth. The work encompassed brand philosophy, copy, slogans, portraits of more than 400 lawyers, and website experience design. Alongside lawyer and practice-area searches, the information architecture gave prominence to the firm’s approach and international work. A clear, dynamic interface brought these elements together for users across different devices.