( musee ) Weekend

WEEK END began in 2019 as a collaboration with specialists, designers, and regional partners to explore comfort in contemporary living. Valuing product quality, care for the people who use the products, and the essentials of everyday life, the project pursues enduring design beyond passing trends. B&H worked on a philosophy-led brand identity, the launch of the website and online store, key-visual photography, and PR strategy. The approach considers reassurance and comfort not only through a product’s functions, but also through the perspectives and state of mind of its users. Centered on quietude and the space it creates for reflection, the products and communication seek to encourage a renewed relationship with everyday living.