( FLOWFUSHI ) UZU BY FLOWFUSHI

UZU is a cosmetics brand born from FLOWFUSHI, whose mascaras and lip glosses challenged conventions in the beauty industry. After bringing the FLOWFUSHI brand to a close at the end of 2018, the company launched UZU as its next step toward a global presence. For the 2018–2019 launch project, B&H was responsible for digital design. The work brought together interactions expressing the brand’s world, a new approach to the e-commerce experience, and campaign-linked landing pages—creating a digital introduction to the new brand.