Expressing a Sense of Place
HOSHINOYA is the flagship brand of Hoshino Resorts, offering stays rooted in the character of destinations including Karuizawa, Kyoto, Fuji, Taketomi Island, Bali, Tokyo, and Taiwan. For the 2017 brand website renewal, B&H was responsible for strategic planning under the creative direction of mount inc. In a hotel industry continually shaped by new openings and renewals, we explored how HOSHINOYA could communicate its distinctive value and sustain its competitive advantage. We clarified its positioning within the industry and its differences from other Hoshino Resorts brands, articulating the essential strengths of HOSHINOYA. The approach sought to connect those strengths with photography, editorial content, and design, establishing an overall structure and information architecture that other hotels and ryokan could not readily imitate. The objective was to express the appeal of HOSHINOYA through digital communication and encourage reservations through its official website.
Deliveries & Scope
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Project Team
Team
Design & Direction
Creative Direction / Art Direction : Jeong-ho Im (mount inc.) / Production : Ko Yoshida (mount inc.) / Design : Yui Yoshida (mount inc.) / Project Management Assistant : Chihiro Serizawa (mount inc.) / Strategic Planning : Genki Imamura (B&H)
Digital Design & Development
Information Architecture : Yuichi Nita (FOURDIGIT DESIGN Inc.) / Information Architecture : Yuichiro Imamura (FOURDIGIT DESIGN Inc.) / Lead Design : Masahiro Yonemichi (FOURDIGIT DESIGN Inc.) / Design : Masatsugu Hori (FOURDIGIT DESIGN Inc.) / Design : Toshiki Kosugi (FOURDIGIT DESIGN Inc.) / Design : Yuka Yoshiura (FOURDIGIT DESIGN Inc.) / Technical Direction : Kenji Okabe (FOURDIGIT DESIGN Inc.) / HTML Coding : Kenji Okabe (FOURDIGIT DESIGN Inc.) / HTML Coding : Marie Matsumura (FOURDIGIT DESIGN Inc.) / HTML Coding : Tsubasa Nagai (FOURDIGIT DESIGN Inc.) / CMS Development : Kenji Okabe (FOURDIGIT DESIGN Inc.) / CMS Development : Marie Matsumura (FOURDIGIT DESIGN Inc.) / Project Management : Yuichi Nita (FOURDIGIT DESIGN Inc.) / Project Management : Yuichiro Imamura (FOURDIGIT DESIGN Inc.)
Editorial & Illustration
Writing : Ryo Hasumi (Ito Research Institute Inc.) / Writing : Chizuru Atsuta (Ito Research Institute Inc.) / Writing : Toshiya Muraoka / Writing : Hideki Inoue / Translation : Zal Heiwa Sethna (English / Soli Consultants, Inc.) / Translation : Gowell Co., Ltd. (Balinese) / Illustration : Juriko Kosaka / Tagline : Junko Koyama ("A Day Away from Modern Life"; body copy by Ito Research Institute Inc.)
Photography
Photography : Kentauros Yasunaga / Drone Photography : Hikaru Mugita (SCNR Inc.) / Drone Photography : Chiharu Kodama (ium inc)