( NODOCA Inc. ) ASUR

ASUR is a direct-to-consumer cosmetics brand by NODOCA, with product development produced by model IVAN. For its March 2020 launch, we developed the branding, design system, and online store around the makers’ stories and a sense of connection. The approach brings together a commitment to products that remain loved beyond passing trends and a desire to reveal natural beauty in everyday life without excessive embellishment. We sought to express the care and philosophy behind the products, nurturing a lasting relationship between the brand and the people who use it.