( Earthboat ) Earthboat CG Design

For Earthboat, we led the spatial concept development and CGI visualization. Drawing on extensive research into Jean Prouvé’s prefabricated architecture, Earthships, hippie culture, and outdoor culture, we explored different approaches to architecture in harmony with nature and new relationships between people and the natural world. These ideas were reinterpreted for a contemporary hospitality experience, translating Earthboat’s central concept, “Access to the Earth,” into space. Architecture, landscape, light, materials, and the natural environment were considered as an integrated whole. Rather than treating CGI simply as a representation of the finished architecture, we directed it as a communication medium—one that could convey the philosophy of the brand and the experience of staying at Earthboat before the space itself existed.