A Brand Identity Connecting People and Nature
For Earthboat, we developed the brand identity around the central philosophy of “Access to the Earth,” defining a new relationship between people and nature through the brand. Beyond the logo and visual identity, we created a coherent design system spanning architecture, signage, website, amenities, apparel, merchandise, and printed materials. Every touchpoint was conceived as part of a single world, allowing Earthboat’s philosophy to be experienced consistently across both physical and digital expressions.
Deliveries & Scope
Related link
Award & Recognition
Project Team
-
-
Executive Director, Senior Art Director
-
Executive Director, Senior Gestalter
-
Team
Design & Direction
Brand Director : Genki Imamura / Art Director : Ryosuke Tomita / Project Manager : Kentaro Kanayama / Designer : Kaho Nagao / Designer : Midori Saito / Designer : Kenny Walker / Writer, Translator : Erika Hosoda
Architecture
Architect : Kazumasa Takada (PAN-PROJECTS) / Architect : Yuriko Yagi (PAN-PROJECTS)
Digital Experience
Project Manager : Masataka Hashimoto（Carecle Inc.） / Back-end Developer : Satoshi Hachiya（Carecle Inc.） / Back-end Developer : Satoru Onoda（Carecle Inc.） / Technical Director : Akifumi Nakamura（Studio Spoon Inc.） / Front-end Developer : Hiromichi Inoue（Studio Spoon Inc.） / Front-end Developer : Ryohei Endo（Studio Spoon Inc.）
Creative Partner
CG Director : Akito Uemura（LITdesign） / CG Designer : TRAN CONG VINH QUY（LITdesign） / CG Designer : Kazuma Hirahara（LITdesign） / Illustrator : Kyoka Tanno