A Brand Film Uniting Comfort and Sustainability
For the integrated promotion of Rinnai’s hybrid water heating and heating system ECO ONE, we led the development of the brand concept and creative direction across TV commercials, digital, and graphic communications. Rather than communicating its combination of gas and electricity simply through energy-saving performance, we reframed the technology around the broader value it creates for everyday life, society, and the environment. We defined this value through three dimensions of warmth: warmth for everyday life, warmth for the household, and warmth for the Earth. Under the message “Live Beautifully, on a Beautiful Earth,” the campaign presents comfort and environmental responsibility not as opposing choices, but as parts of the same richer way of living. Beyond communicating the function of residential equipment, the project uses warmth—one of the most fundamental human experiences—to reconsider the relationship between people, everyday life, nature, and the future.
Deliveries & Scope
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Project Team
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Executive Director, Senior Art Director
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Executive Director, Senior Gestalter
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Art Director
Team
STUDIO DETAILS Inc. : Tomoatsu Hattori Creative Director
COPILOT Inc. : Tomohisa Funahashi Project Manager / Kichizo Nishida Project Manager / Tomoya Tada Project Manager
UN Inc. : Takeo Nagase Photographer / Taku Shigemune Assistant / Kei Aoyagi Retoucher
ROBOT COMMUNICATIONS Inc. : Atsushi Shimono Producer / Tomoyuki Imaizumi Production Manager / Misei Yamochi Production Manager / Chizuru Kawashima Production Manager / Yukiko Matsuo Production Manager / Riko Yonemoto Production Manager / Yasunari Kuwamoto Production Manager / Taisuke Fukuda Production Manager / Akari Okada Production Manager / Misa Fujisawa Production Manager
CONNECTION Inc. : Yuichiro Sato Film Director / Jin Ito Cinematographer / Takahiro Tsuji Online Editor
Staff : Satoshi Mizoguchi Lighting Designer / Takashi Sakurada Production Designer / Michito Tanaka Drone Cinematographer / Seung-hyun Lee Location Coordinator / Takaaki Yagi Production Assistant / Shinichi Kasahara Production Assistant / Keitaro Kobayashi Production Assistant / Kenichi Tsutsumi Casting / Yui Mochizuki Stylist / Nori Hair & Makeup / Koshiro Nakamura Offline Editor / Keisuke Sako CG / Naotaka Takahashi Colorist / Keita Nohara Mixer, Sound Effects / Seiya Matsumiya Music Supervisor / Black Cat White Cat Music Inc. Music Production
Cast & Narrator : Hana Tagashira Cast / Shota Kai Cast / Keisuke Tabe Narrator