A Craft Soda Tasting the Water and Seasons of Aso
As part of FIL’s ongoing brand development, we collaborated with mitosaya Botanical Distillery, based in Otaki, Chiba, whose practice is rooted in the idea of “giving form to small discoveries found in nature,” to create ASODA, a soda made with natural spring water from Aso. The project extends FIL’s fundamental question—“What does it mean to have a fulfilling life?”—beyond furniture, spaces, fragrance, and tableware into the everyday experience of food and drink. ASODA combines mineral-rich spring water from the Aso Caldera with seasonal fruits, herbs, and other natural ingredients. Bringing together mitosaya’s knowledge of botanicals and distillation with FIL’s perspective on nature and place, the collaboration resulted in a low-sugar, non-alcoholic drink characterized by fresh botanical aromas and flavors. By connecting the natural resources of one place with knowledge and techniques cultivated in another, the project explores how new value can emerge through collaboration. ASODA represents an extension of FIL’s philosophy into the experience of taste—an expression of the richness of Minamioguni and Aso through something as simple and essential as a drink.
Deliveries & Scope
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Award & Recognition
Project Team
Team
Genki Imamura Strategic Planner / Kentaro Kanayama Project Manager / Ryosuke Tomita Art Director / Masahiro Ryohara Public Relations / Yosuke Kinoshita Interior & Furniture Designer / Yusuke Noguchi Interior & Furniture Designer / Hiroki Noma Digital Creative Director / Misato Daikuhara Creative Developer / Kenta Toshikura Creative Developer / Hikaru Mugita Product Designer / Kohki Shiraishi Product Director / Naoko Oshima Architect / Shunsuke Imanaka Photography Director / Chani Kim Photographer / Yusuke Onitsuka Photographer / Kenichi Aikawa Photographer / Shohei Fujiwara Stylist / AG Hair & Makeup / Ryuki Yasui Flower Artist













