( Foreque ) FIL Essential oil

or FIL’s product development, we created Essential Oil as a way to bring the nature and atmosphere of Minamioguni into everyday life, leading its concept development, brand direction, packaging, and communication. Beginning with FIL’s fundamental question—“What does it mean to have a fulfilling life?”—we approached local plants and scents not simply as materials, but as a sensory medium through which the air, forests, seasons, and memories of a place could be experienced. By looking beyond the conventional use of forest resources for architecture and furniture, we explored how the landscape could be translated into the intangible experience of scent. From the fragrance itself to the bottle, label, packaging, and photography, each element was designed as part of a single experience that brings the quietness and comfort of nature into everyday living. Through scent, FIL reconnects people with nature and place in a way distinct from furniture or architecture. Rather than simply creating a fragrance product, Essential Oil was developed as an expression of the richness of Minamioguni, translated into daily life.