( Foreque ) FIL STUDIOS™ Flagship shop

As part of the launch of FIL, we worked on the brand direction for FIL STUDIOS™ Flagship Shop in Minamioguni, Aso District, Kumamoto. FIL was founded by forestry company Foreque, using local resources such as Oguni cedar generated through forest management to connect the nature and culture of Minamioguni with contemporary life. The space was designed by CANUCH, incorporating views of the surrounding landscape while making extensive use of locally grown Oguni cedar. The warm, reddish character of the wood is paired with FIL STUDIOS™ furniture featuring copper-toned frames, allowing the contrasting materials to bring out the natural strength and warmth of the cedar. As FIL’s brand partner, we directed the connection between the brand’s philosophy, identity, and physical space. More than a place to display and sell furniture and products, the flagship was created as a place to experience FIL’s idea of a fulfilling life through the nature, materials, and craftsmanship of Minamioguni.