( Foreque ) FIL Tea

A Tea Collection Tasting the Landscapes of Aso

As part of FIL’s brand development, the FIL Tea Collection brings the nature and botanical landscape of Aso into everyday life through the experience of taste. Inspired by the distinctive plants and landscapes of the region, the collection is composed of three herbal teas—FOREST / FLOWER / FIELD—each expressing a different aspect of the natural environment. TEA FOREST evokes the freshness and depth of the woods, TEA FLOWER captures the softness and aromatic richness of blooming plants, while TEA FIELD reflects the calm openness of fields and grasslands. By combining different elements of plants—including leaves, stems, flowers, fruits, and grains—each blend translates the atmosphere, seasons, and character of a landscape into aroma and taste. Just as with furniture, fragrance, and tableware, FIL approaches food and drink as another way of creating a relationship between people and nature. FIL Tea Collection translates three landscapes of Aso—FOREST, FLOWER, and FIELD—into a cup of tea, bringing the richness of the land into the quiet rituals of everyday life.

Deliveries & Scope

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Award & Recognition

Project Team

Team

Genki Imamura Strategic Planner / Kentaro Kanayama Project Manager / Ryosuke Tomita Art Director / Masahiro Ryohara Public Relations / Yosuke Kinoshita Interior & Furniture Designer / Yusuke Noguchi Interior & Furniture Designer / Hiroki Noma Digital Creative Director / Misato Daikuhara Creative Developer / Kenta Toshikura Creative Developer / Hikaru Mugita Product Designer / Kohki Shiraishi Product Director / Naoko Oshima Architect / Shunsuke Imanaka Photography Director / Chani Kim Photographer / Yusuke Onitsuka Photographer / Kenichi Aikawa Photographer / Shohei Fujiwara Stylist / AG Hair & Makeup / Ryuki Yasui Flower Artist