Product CGI Expressing Quiet Strength and Grace
For the product CGI of Rinnai Leggiero, we led the art direction and CGI design. Guided by the aesthetic principle of shitsujitsu-jūken, we sought not simply to reproduce the product’s form and function with precision, but to visualize Leggiero’s quiet refinement, materiality, and carefully considered design. Through the subtle treatment of matte surfaces, metal, light, shadow, and fine details, we revealed qualities of the product that are difficult to capture through photography alone. Rather than using CGI merely to explain function, we developed it as a brand visual that expresses the philosophy behind Leggiero: “easy to use and beautiful.”
Deliveries & Scope
Project Team
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Executive Director, Senior Gestalter
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Executive Director, Senior Art Director
Team
COPILOT Inc. : Tomoya Tada Project Manager / Kichizo Nishida Project Manager / Shinjiro Ono Project Manager / Tomohisa Funahashi Producer
UN Inc. : Takeo Nagase Still Photographer / Taku Shigemune Assistant / Akira Takeuchi Retoucher
LIT design : Shogo Sakamoto CG Designer / Makito Shigeta CG Designer
Qomunelab co., ltd. : Masayoshi Kobori Producer / Takahiro Aoki Director / Shinya Kitamura Cinematographer, Designer / Hakuseki Kaku 1st AC, Motion Designer
Special Staff : Naoko Tanijiri Recipe Director / Kazuhiro Fukumoto Recipe Photographer / Yukiko Kanno Prop Stylist / Asaka Nishimura Food Stylist / Kana Yoshioka Assistant / Mika Yoshida Assistant / Akane Iwasaki Assistant / Rie Mukai Food Stylist / Shunsuke Imanaka Model Direction