Reimagining a Home for Living with Those We Love
As VUILD’s brand partner, we supported the launch of NESTING, its new digital home-building platform, leading the development of the overall brand experience—from brand strategy and concept development to creative direction for architecture and interiors, CGI, and the website. Together with VUILD and BIOTOPE, we explored the intersection of vernacular architectural thinking and digital fabrication, beginning with a fundamental question: What does it mean to create a comfortable home for the people we love? Rather than relying solely on specialists or centralized systems of housing production, we explored the potential of self-build and decentralized architecture, enabled by digital technology and driven by individuals and local communities. Architecture was approached not simply as a finished object, but as a continuous experience connecting design, fabrication, construction, and everyday life. Working with LIT DESIGN on CGI and Garden Eight on the website, we translated this philosophy into both architectural and digital experiences, creating a new relationship between people and architecture for the digital age.
