( Forbul ) Takanome Identity Design

For the renewal of Japanese sake brand TAKANOME, we led the development from the reconstruction of its brand identity to art direction, packaging, graphics, digital, and communication design. Beginning with the brand’s fundamental belief—“Simply pursuing what is delicious”—we reconsidered what “delicious” truly means for TAKANOME and redefined the philosophy and aesthetic sensibility at the heart of the brand. Rather than treating taste as something experienced solely through flavor, we approached it as a holistic experience shaped by space, cuisine, tableware, human connection, conversation, and the passage of time. While respecting the culture and craftsmanship cultivated through the long history of sake, we developed a contemporary visual language with a quiet sense of refinement, unconstrained by conventional expressions of the category. Logo, typography, color, photography, packaging, and other touchpoints were designed not as separate elements, but as parts of a single experience surrounding a glass of sake. Beyond the category of Japanese sake, the identity was created to express TAKANOME as a brand that enriches human senses and sensibility through its uncompromising pursuit of what is truly delicious.