( Rinnai ) Rinnai Aoyama Cafe

For Rinnai Aoyama Cafe, we developed and designed the full range of brand elements, including menus, cups, sleeves, shopping bags, cards, invitations, and wrapping paper. Beginning with the facility’s central concept, “Heat and Transition,” we photographed fire—a fundamental symbol of Rinnai—using long exposure, transforming its traces of light into a distinctive graphic language for the brand. The visual expression was developed in dialogue with the tones and textures of Dekton used throughout the first-floor space, bringing architecture, interiors, and communication together as a coherent brand experience. Each object encountered in everyday use was considered a medium for expressing the brand’s philosophy, creating a system of elements that quietly supports and extends the world of Rinnai Aoyama.