An Identity in Dialogue with Architecture
For the development of Rinnai Aoyama, we were responsible for the naming of the space, its logo and Japanese logotype, as well as the signage system throughout the facility. While building upon Rinnai’s broader brand identity and design principles, we reinterpreted its expression to reflect the character of Aoyama and the architecture itself. Treating the entire facility as a brand experience, we designed language, typography, signage, materials, and their relationship with the architecture as an integrated whole. The result is a visual language that allows Rinnai’s philosophy to unfold naturally through space.
In developing the concept, we began with Rinnai’s long-standing spirit of shitsujitsu-gōken—an ethos of integrity, simplicity, and uncompromising craftsmanship—and reimagined it as a new brand experience for a richer, more considered way of living. Beyond durability and functionality, we expanded its meaning to embrace human connection, warmth, and the quiet passage of time. From the name of the space and its concept to verbal expression and spatial experience, every element was shaped by a single, coherent philosophy—forming an identity that embodies the integrity, refinement, and enduring character of Rinnai.
Deliveries & Scope
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Project Team
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Executive Director, Senior Art Director
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