( Rinnai ) Rinnai Micro Bubble Bath Unit CM

For the second communication campaign following the brand renewal of Rinnai’s Micro Bubble Bath Unit, we led the planning, production, and creative direction across TV commercials, website, catalogue, and other brand communications. Rather than focusing solely on product features, the project explored how to communicate the experiences and benefits made possible by Rinnai’s proprietary Air Bubble Technology. Beginning with the sensation of being gently surrounded by microbubbles, we sought to portray how an everyday bath can become a richer and more restorative experience—connecting technology with meaningful moments in daily life. TV commercials, digital experiences, and printed materials were developed not as separate pieces of communication, but as expressions of a single concept and brand world. Building upon the renewed aesthetic direction established for Rinnai, the campaign aimed to move beyond the functional value of residential equipment and elevate the Micro Bubble Bath Unit as a product that enriches the everyday experience of bathing.