Brand Director, Project Manager / Director / Starting with dialogue, he uncovers the essential values at the heart of brands and businesses, refining them into clear and meaningful language and translating them into both words and project structures. From managing production with small teams to developing brand strategy, he moves fluidly between execution and strategy, working toward a state in which a brand feels both right and beautiful. Direct and sincere by nature, he is unafraid of disagreement, speaks his mind clearly, and is honest about what he does not know. He finds beauty in people and organizations that genuinely practice what they believe to be right, guided by a consistent philosophy and without pretense. Recently, he has immersed himself in ceramics. Through the physical process of shaping an idea with his own hands and body, he has developed a growing interest in the nature and practice of making.
After graduating from university, he began his career at an advertising agency, working primarily in web marketing, planning, and account management. While he found satisfaction in seeing tangible results through data and performance, he gradually realized that he lacked a genuine sense of connection with the brands he was working with. Wanting to become someone who could shape and communicate a brand’s strategy and direction from the perspectives of both the client and its customers, he made a career change. Through production management for photography and website projects, he developed his experience and refined his ability to manage projects from a broader brand perspective. Today, as a Brand Director, he listens closely to his clients while helping define and direct a path that the brand itself can believe to be both right and beautiful.
Selected Episodes
