Brand Guidelines Turning Philosophy into Practice
As part of the Digital Garage brand renewal, we developed the Brand Guideline Website to establish a consistent design system across the entire group. Rather than treating brand guidelines simply as a set of rules, we positioned them as “The Compass for Context Designer”—a practical platform that enables employees and partners to understand the philosophy behind the brand and translate it into their everyday work. Digital Garage Brand Design Beginning with the brand’s Identity, Personality, and Design Philosophy, the system defines its core foundations—including logo, typography, color, iconography, and imagery—as well as digital components such as grids, buttons, tables, navigation, and breakpoints. PR assets, social media applications, Figma-based Digital Design Kits, and other resources were also integrated into the platform, balancing brand consistency with practical usability. Digital Garage Brand Design More than a guideline designed simply to protect the brand, it was conceived as a living design system: a shared set of principles that enables employees and creative partners to work autonomously while continuously creating new expressions that remain distinctly Digital Garage.
Deliveries & Scope
Related link
Project Team
-
-
Executive Director, Senior Art Director
-
Executive Director, Senior Gestalter
-
-
-
Brand Director, Gestalter
Team
Site Engineering : Daichi Oba Front-end Developer / Kite Back-end Developer (KITERETZ Inc.) / Shogo Oshima Back-end Developer (KITERETZ Inc.)
Brand Movie Production : Yansu Kim Producer, Cinematographer, CG Producer (YOIN Inc.) / Mina Takada Production Manager (BOND Inc.) / Junko Murakami Production Manager / Takaaki Seto Production Manager / Shuya Shimode Production Manager / Yutaka Adachi 1st AC (WAKABA.Film Inc.) / Yuta Miura 2nd AC (WAKABA.Film Inc.) / Fuka Tomei 2nd AC / Hiroki Tanaka Key Grip (Diego Inc.) / Rika Matsumori Assistant Grip (Diego Inc.) / Ayumu Sato Lighting Director / Keita Hayashi Lighting Chief / Chikara Otani Lighting Assistant / Manabu Kudo Lighting Assistant / Tomohiro Tsukeoka Lighting Assistant / Yoshikazu Ishikawa Props (Weed.s Inc.) / Keiichiro Niwano Editor (BOND Inc.) / Shinichi Endo CG Director (YOIN Inc.) / Kenji Izumikawa Effects Artist / Shinya Takemura Music / Kazuo Suga Driver (CORD Inc.) / Mayuka Otsuka Main Cast / Nozomi Hashimoto Cast / Grace Cast / Kevin Ryo Cast / Ryan Drees Narrator / Nobuyuki Ida Stylist / Akemi Ezashi Hair & Makeup / Hayate Sugi Colorist (ARTONE FILM Inc.) / So Sugi Colorist Assistant (ARTONE FILM Inc.) / Jannie Ynzon Colorist Assistant (ARTONE FILM Inc.) / Kosuke Ito MA Mixer (Technicaland Inc.) / Kosuke Kameda MA Assistant (Technicaland Inc.) / Yoshiaki Kato Post Production Manager (Technicaland Inc.) / Yuki Tejima Copy Editor
DG Portal Editorial : Yuria Koizumi Writer / Kohei Suzuki Writer / Hikaru Taneishi Writer / Natsuki Tokuyama Writer (vertu Inc.)