( Digital Garage ) Digital Garage Project

For the large-scale brand renewal of Digital Garage, we led the planning, creative direction, and production across the entire brand communication system—from redefining the brand strategy and design to the complete renewal of the corporate and IR websites, development of the brand film, and launch of the owned media platform DG Portal. As the company and its businesses continued to expand, we sought not simply to communicate each business individually, but to redefine a shared brand direction around what Digital Garage stands for and the value it aims to create for society. At the heart of the renewed brand, we established the tagline “Designing New Context” as an expression of the company’s purpose. Digital Garage operates across technology, payments, marketing, investment, and other fields, continuously creating new connections and contexts between them. This philosophy was translated into a coherent brand world across visual identity, film, digital experiences, and language. We also launched DG Portal as an evolving brand medium where the company’s ideas, initiatives, people, and technologies could be continuously documented and communicated. For the corporate and IR websites, we went beyond reorganizing corporate, business, and investor information, designing an information experience through which shareholders, investors, clients, partners, employees, and potential talent could understand both the present and future of Digital Garage. By creating a brand platform capable of evolving alongside the company, the project aimed to elevate Digital Garage’s perceived value as a technology and consulting company that creates new possibilities for society.