( Rinnai ) Leggiero Recipe Book

For the Rinnai Leggiero recipe book, we led the entire creative process—from concept development and editorial planning to the selection of culinary collaborators, recipe development, art direction, editorial design, photography, and print direction. Rather than simply presenting recipes or explaining how to use the product, we began with a broader question: What does an ideal food culture mean to Rinnai? From this perspective, we considered not only the dishes made with Leggiero, but also the table, the ingredients, and the moments that surround them. We also reinterpreted “shitsujitsu-gōken,” an aesthetic sensibility that Rinnai has cultivated over generations, for contemporary life. From this emerged shitsujitsu-jūken—an idea that combines enduring quality and integrity in craftsmanship with gentleness and consideration for everyday living. This became the editorial foundation of the book. Working with culinary expert Naoko Tanijiri, we developed recipes that celebrate the natural qualities of ingredients while expressing the distinctive character of Leggiero. Food, tableware, styling, photography, typography, paper, and printing were all shaped through a single editorial vision. More than a recipe collection, the book was conceived as a brand medium—an expression of Rinnai’s perspective on a richer relationship between food and everyday life.