( Rinnai ) Rinnai Aoyama Catalogue

or the Rinnai Aoyama brand book, we led the concept development, editorial direction, art direction, and design. Through an editorial approach, we brought together the philosophy of the space, the brand’s thinking, architecture, products, and cultural initiatives into a coherent narrative—creating a book through which the world of Rinnai Aoyama can be experienced as a whole. From content planning and editing to editorial structure, typography, photography, and visual expression, every element was directed as part of a unified experience. Building upon Rinnai’s enduring philosophy of shitsujitsu-gōken—integrity, simplicity, and uncompromising craftsmanship—we created a brand book defined by a quiet sense of refinement and dignity, reflecting both the character of Rinnai and the cultural context of Aoyama.