( Rinnai ) Rinnai Aoyama Culture Book

For the launch of Rinnai Aoyama, we planned, edited, wrote, art-directed, and designed a Culture Book to articulate and share the philosophy and values behind the space. Through an editorial approach, we organized the facility’s concept, Rinnai’s broader brand philosophy, its approach to visitors, and its vision for collaboration into a single publication that communicates the values and principles guiding Rinnai Aoyama. Rather than creating a conventional facility guide, the book reinterprets ideas central to Rinnai—including “Heat and Transition,” “Shitsujitsu Goken,” and “Ju-Go Ittai”—through both language and visual expression, exploring how these philosophies can be embodied within Rinnai Aoyama. It was designed as a tool for employees and partners to understand the thinking behind the space and put it into practice through everyday activities and interactions with visitors. From editorial structure and copywriting to photography, typography, and book design, every element was directed as part of a coherent whole. The Culture Book serves as a brand medium that uses editorial design to make the philosophy and culture embedded in Rinnai Aoyama visible, tangible, and shareable.