( Akari ) Hyugatoki Tea Package

For the packaging design of Hyugatoki Tea by AKARI, we developed the entire experience—from the brand concept and packaging structure to graphics, typography, materials, and print specifications. Inspired by the Eastern medicine concept of mibyo and AKARI’s philosophy of bringing balance to body and mind through everyday life, we sought to create a quiet presence rather than the conventional visual language of health and wellness products. Respecting the history and inherent character of the Hyugatoki plant, information and decoration were reduced to their essential elements. Space, typography, paper, materiality, and the tactile experience were considered as part of a single whole. From its presence in the home to the ritual of preparing and drinking the tea, the packaging was designed as part of the brand experience—allowing AKARI’s philosophy and aesthetic sensibility to become a natural part of everyday life.