( Akari ) Hyugatoki Tea Web & Editorial

For the Hyugatoki Tea Web & Editorial by AKARI, we led the information architecture, art direction, design, photography, and editorial development. Rather than approaching the website simply as an e-commerce platform, we conceived it as an evolving brand medium through which AKARI could continuously express its philosophy of bringing balance to body and mind through everyday life. Beginning with Hyugatoki Tea, the editorial explores the wider world surrounding the product—plants, place, food, the body, and everyday living. Through the lives and perspectives of different people, photography, writing, typography, and space were carefully composed as a single editorial experience, allowing the philosophy of AKARI to emerge without relying on direct product communication. By bringing product, commerce, and editorial together as one coherent experience, the website becomes more than a place to purchase tea. It is a growing platform where AKARI’s philosophy, aesthetic sensibility, and stories can accumulate over time.